Business and Economy – Page 4 – Marketing Strategy for B2B Companies

Fall In Love With Your Business (Again)

chala September 13, 2012 Business, Business and Economy, Business plan, Company, Entrepreneur, Ewing Marion Kauffman Foundation, Networking and Peer Support, Small business

Every small business owner has their off days when they’re feeling stuck and life is feeling too hard. I really loved this idea of falling in love with your business all over again. Take out a piece of paper, and answer these questions for your own business: The Entrepreneur’s Dream defines the Great Result your… continue reading »

How Original Are You?

chala September 12, 2012 Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Marketing and Advertising, Online Communities, Small business, small business growth, small business marketing, Social media, Social network, Twitter

What’s different about you? As a small business owner, you are the heart of that business. Your personality is the business’ personality. Your unique quirks and special attributes makes you stand out from all other humans whether you want it to or not. The real question is whether you strategically capitalize on this uniqueness in… continue reading »

The top 3 strategies for your business to survive and thrive in the new digital economy.

chala September 10, 2012 Brand, branding, Business, Business and Economy, Business plan, Canada, Communication, Consulting, Customer, Digital economy, Entrepreneur, Facebook, LinkedIn, market, Marketing, Marketing and Advertising, Question, Small business, small business growth, small business marketing, Social media, Social network, Target market, Twitter

Digital is a dirty word for some, an exciting word for other small business owners. Either way, you have to know a little bit about it and if all you know is the below three tips, you’ve got it made. 1. Get customers into YOUR marketing system – not just “fans” on someone else’s: Make… continue reading »

What Your Email Address Really Says About You

chala September 5, 2012 BlackBerry, Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Customer, Email, Email address, Entrepreneur, Facebook, List Management, Mail, Marketing and Advertising, Microsoft, Small business, small business growth, small business marketing, Startup company, Startup.com, Toronto

I had to share this post with my fans and clients because I really do think your email address is a huge part of your brand character. A brand character is a set of human traits associated to your company. I find it so fascinating how people miss the opportunity to project their personality in… continue reading »

The Stupefying Simple Way to Pick Your Niche

chala August 29, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Entrepreneur, experience background, Facebook, leadership coaching, LinkedIn, Management, Marketing, Marketing and Advertising, Question, Sales, Small business, small business growth, small business marketing, small business owner, Social media, Social network, Target market, Time management, Toronto, Twitter

Tough nut to crack Picking a niche has been the bane of every entrepreneur’s existence. If you are a small business owner and recognise that to grow your business, you need to focus your marketing efforts on 1 target market (WHO) and talk to them about only 1 product or service (WHAT), then you… continue reading »

5 Business Naming Trends Startups Should Consider

chala AOL, Brand, branding, Business, Business and Economy, Business plan, Coaching, Communication, Customer, Entrepreneur, Facebook, Google, IBM, LinkedIn, Management, Marketing, Marketing and Advertising, Sales, Small business, small business growth, small business marketing, Social media, Social network, Target market, Toronto, Twitter, Uniform Resource Locator, Yahoo

I’m often asked during my branding seminars about how to pick a brand name for a business. It’s a subject that’s almost as emotional and personal as picking your baby’s name so I can only give my personal opinion based on research that I’ve read as well as share the tips in this article below:… continue reading »

7 Simple Ways to Relieve Stress Now

chala August 27, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Entrepreneur, Facebook, Fight-or-flight response, Health, John Morreall, LinkedIn, Management, Marketing, Monday, Question, Sales, Small business, small business growth, small business marketing, Social media, Social network, Stress, Target market, Time management, Twitter

I just got back from a weekend away and it’s now back to work Monday. I must admit I feel ALOT better about Mondays since I started my business growth coaching practice full-time. However, stress comes in all forms. Positive stress, son having tantrum stress, parents not getting younger stress. You name it! Here in this… continue reading »

Entrepreneurs peeing their pants

chala August 23, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Customer, Employment, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Marketing and Advertising, Small business, small business growth, small business marketing, Social media, Social network, Target market, Toronto, Twitter, YouTube

If you feel the need for a Depends adult diaper as an entrepreneur trying to get new clients while doing things out of your comfort zone, you know exactly what I’m talking about. In this excerpt from an upcoming book Creating a Blueprint for Inner Change, I am contributing a chapter called The Anxious Small… continue reading »

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