Join me in welcoming Chris Dayley to this episode of Polish My Pitch! Chris’s business, Smart CRO, helps businesses with conversion rate optimization so their websites are more profitable. Because “70% of humans purchase based on pain,” I suggested that Chris adds a pain statistic around optimization to better illustrate the need for his service…. continue reading »
In today’s episode, we welcome Marty Park, President of Evolve Business Group, a coaching, training and execution company. Listen as Marty explains how he helps business owners overcome barriers to move forward with their business goals. Marty shares the story of how he started his first business at the young of age 21, how he… continue reading »
Join me today, as we welcome Marty Park, a business coach and advisor and President of Evolve Business Group. I enjoyed polishing Marty’s elevator pitch. I loved that it was brief and pain-based because 70% of humans purchase based on pain. My first suggestion for sexing up his pitch was to make it more of… continue reading »
On today’s episode of Deep Dive, I welcome Hilary Johnson, CEO of Hatch Tribe who works with women entrepreneurs to help them start and grow their businesses. Hillary and I talk about how she came up with the name for Hatch Tribe and how she started her business. We discuss how the pandemic has impacted… continue reading »
Join me as I welcome Greg Bray, President of Blue Tangerine to this episode of Deep Dive. Greg explains how his digital marketing agency evolved into a super niche focusing on home builders. He explains how they later pivoted when the bottom dropped out of their niche industry. We discuss how COVID has impacted the… continue reading »
I was thrilled to welcome Greg Bray, President of Blue Tangerine, a digital marketing agency, on my latest episode. I was excited to polish Greg’s pitch, partly because it was so brief. In Greg’s pitch, he identified his target market niche, home builders, and how he helps his clients. I asked him some questions to… continue reading »
On today’s episode of Deep Dive we welcomed Ishveen Anand, CEO of OpenSponsorship, the largest marketplace connecting brands to athletes. I chatted with Ishveen about how she started her business, what she’s learnt about sports sponsorship through the course of her career and how brands can benefit from partnerships with athletes. We discussed how Ishveen… continue reading »
In today’s episode, I got to polish the elevator pitch of the amazing Ishveen Anand, CEO of OpenSponsorship, the largest marketplace connecting brands to athletes. The two things I coach people on to help them polish their pitch is to first make it based on pain, because 70% of humans purchase based on pain, and… continue reading »
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