One of the biggest complaints I get from business owners I meet is that they don’t get into enough new sales meetings with corporate buyers. So I compiled a list of everything we change in our work with clients to get them more meetings. Golden Rules for 2022 The biggest advice I would have for… continue reading »
Kate’s initial elevator pitch had a lot of elements of what we needed but like everyone else, I couldn’t resist niching her down and getting her to talk more about a specific pain. Certainly, Kate could help any number of people who counted on their appearance for a living but how would she network with… continue reading »
Rochelle started off talking about an age group as a target and a generic pain point that she helps them with. The first problem is that people don’t gather by their age. I recently went to an ABBA/Queen Video Halloween party and the number of 20-year-olds singing “I Do I Do I Do” seriously raised… continue reading »
A dear friend who has had me as a guest on her own podcast, Penny still needed a nudge to niche down into one industry focus and one aspect of digital marketing that she could become an expert in. Through our 5-minute brainstorm, we were able to come up with a really viable and expensive… continue reading »
Ever heard of the saying “Don’t throw out the baby with the bath water?” When I first heard this expression, I was suitably horrified, what with throwing a baby out with anything. I was relieved to find out that it meant throwing something good (baby) out while trying to get rid of something bad (dirty… continue reading »
https://soundcloud.com/coachtactics/brc-004-chala-dincoy-gentle-marketing-mixdown 1:04 David: How is your marketing effort these days? Have they gone off the rails do wonder why nobody is calling is the phone really ringing off the hook? Why does all this happen? With us is Chala Dincoy. Chala is the president of Coachtactics and the author of Gentle Marketing a very unique… continue reading »
I was conference coaching at the SOHO Toronto Small Business event this past month where I had the pleasure of coaching small business owners 15 minutes at a time. Almost all of them unanimously agreed that their biggest problem was lack of new clients. Most of them were getting some referrals but they felt like… continue reading »
After years of working on myself, I am fortunate to be in the place where I’m actually uncomfortable being comfortable. If I have lots of money in the bank, I go and spend it on a wildly scary new way to grow my business. So I’m scared ALL the time. I want growth constantly. I… continue reading »
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