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You Have To Respond To The Panic

chala

We are in an unprecedented panic and chaos in the world. That’s not news to you. But if you’re a small business trying to navigate the mess, what might be news to you is that you have to change. And fast. Pivot Pivot American Airlines is taking out seats out of their cancelled flights and… continue reading »

Corona Virus Marketing

chala

“I just don’t know where to network anymore Chala, what with the virus now and all big meetings and conferences being postponed. What do I do?” asked my client when we talked about her marketing plan this week. Hence, the birth of the new term that I’ve coined for my blog, Corona Virus Marketing. This… continue reading »

Responsiveness Is a Currency

chala

Yes, the speed at which you respond to your customers and prospects is literally worth actual money. I didn’t always think this way. In fact, I lost a job as a research consultant in my early 30’s because I didn’t respond fast enough to a big-wig client. So they let me go. How about you?… continue reading »

Why the 33% Rise In Perfectionism is Hurting Your Business

chala

I was afraid of doing Facebook Lives until very recently. Before that, I slayed my personal dragon of launching an online course for the first time in my life. Before that, I was afraid to launch a Podcast. Before that..well, you get the idea. What’s So Scary Ok, I’m not actually an extravert. Despite the… continue reading »

Striptease Like Elon Musk To Grow Your Brand

chala

This week, at a Tesla event in China, the world got to witness billionaire genius bad boy Musk doing a sort of strip-tease as he took his jacket off on stage. He was definitely not Magic Mike material. Believe me. Nobody is. Except Channing Tatum-sigh I digress..But the show went viral. With a hip twirl… continue reading »

Why You’re Mean To Sales People

chala

I got a call on a Sunday afternoon last week. It was from my old university. The person who was calling was young and had a thick accent I could barely understand. Because she was calling from my university and it’s been a few decades since I had anything to do with them, I knew… continue reading »

How I Gave Birth (to my podcast!)

chala

An estimated 90 million Americans listen to at least one podcast each month, according to Edison Research. But that’s not why I did it. Here are the lessons that I learned along the way to birthing this idea of podcasting. Clear The Blocks I knew from my own coaches and people in my industry that I look… continue reading »

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