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Polish My Pitch Podcast episode ten with Kate Unger, Image Coach

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Kate’s initial elevator pitch had a lot of elements of what we needed but like everyone else, I couldn’t resist niching her down and getting her to talk more about a specific pain. Certainly, Kate could help any number of people who counted on their appearance for a living but how would she network with… continue reading »

Polish My Pitch Podcast episode eight with Penny Redmond, Marketing Consultant

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polish my pitch podcast episode eight

A dear friend who has had me as a guest on her own podcast, Penny still needed a nudge to niche down into one industry focus and one aspect of digital marketing that she could become an expert in. Through our 5-minute brainstorm, we were able to come up with a really viable and expensive… continue reading »

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