Kate’s initial elevator pitch had a lot of elements of what we needed but like everyone else, I couldn’t resist niching her down and getting her to talk more about a specific pain. Certainly, Kate could help any number of people who counted on their appearance for a living but how would she network with… continue reading »
A dear friend who has had me as a guest on her own podcast, Penny still needed a nudge to niche down into one industry focus and one aspect of digital marketing that she could become an expert in. Through our 5-minute brainstorm, we were able to come up with a really viable and expensive… continue reading »
2015 was a banner year for my small business. For the first time, I made the revenue target my husband and I had set for when he could leave his job. (of course now that that moment is here, we’re too scared to actually act on those plans!) I am beyond thrilled at how it… continue reading »
Yes, as crazy as it sounds, I actually let people tell me off. Worse than that, I pay them to do it. I mean, I don’t actually ask them to tell me off and they don’t always tell me off but you get the idea. Here are the people who I let shape my life and future… continue reading »
I recently attended a very impressive business development conference in the US. One of the big takeaways from the presenter was that even heads of large corporations are reachable by phone and that we should be using the phone as a key tool to fill our practices and sell our products. I later spoke to… continue reading »
I was conference coaching at the SOHO Toronto Small Business event this past month where I had the pleasure of coaching small business owners 15 minutes at a time. Almost all of them unanimously agreed that their biggest problem was lack of new clients. Most of them were getting some referrals but they felt like… continue reading »
After years of working on myself, I am fortunate to be in the place where I’m actually uncomfortable being comfortable. If I have lots of money in the bank, I go and spend it on a wildly scary new way to grow my business. So I’m scared ALL the time. I want growth constantly. I… continue reading »
I lived through 2 clients having deep lows this week. They had come to the end of their limits of failure. They were feeling weak, vulnerable and defeated. These are strong, intelligent people who are very successful at most things. Yet they were both reduced to despair at having failed at something in their own… continue reading »
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