A lot of my clients are suffering from this fate. Through years of networking and word-of-mouth, they’ve racked up plenty of leads but they are leaving money on the table because they’re too time-starved to call them back. After all, the old saying goes that there’s a fortune in follow up. In fact, 50% of… continue reading »
I guess you’d have to be living under a rock to miss the “Great Resignation” sweeping through the business world post-pandemic. Well, what you may not realize is that almost half of those looking to quit or who have already left are looking to start their own businesses. They may have a really good reason… continue reading »
Kate’s initial elevator pitch had a lot of elements of what we needed but like everyone else, I couldn’t resist niching her down and getting her to talk more about a specific pain. Certainly, Kate could help any number of people who counted on their appearance for a living but how would she network with… continue reading »
A dear friend who has had me as a guest on her own podcast, Penny still needed a nudge to niche down into one industry focus and one aspect of digital marketing that she could become an expert in. Through our 5-minute brainstorm, we were able to come up with a really viable and expensive… continue reading »
2015 was a banner year for my small business. For the first time, I made the revenue target my husband and I had set for when he could leave his job. (of course now that that moment is here, we’re too scared to actually act on those plans!) I am beyond thrilled at how it… continue reading »
Yes, as crazy as it sounds, I actually let people tell me off. Worse than that, I pay them to do it. I mean, I don’t actually ask them to tell me off and they don’t always tell me off but you get the idea. Here are the people who I let shape my life and future… continue reading »
2022 Note to my readers: This is a blog that I wrote 7 years ago when I first started my TV appearance journey. Since then, I’ve done 20 appearances all over the US. I’ve had the pleasure of seeing numerous dogs adopted through this vehicle. Also, my business has increased every year in revenue. So… continue reading »
I recently attended a very impressive business development conference in the US. One of the big takeaways from the presenter was that even heads of large corporations are reachable by phone and that we should be using the phone as a key tool to fill our practices and sell our products. I later spoke to… continue reading »
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